Baseline: 2023 - March 1st 2026
JANUARY 1 2023 - MARCH 1st 2026
Youtube
Revenue = $1.84
Total Subscribers = 7,679
Average Watch Time (No Shorts): 2 min 29 seconds
Master Baseline Summary (Jan 2023 - March 2026)
This period represents the core growth of your channel, totaling over 3.8 million views and a significant community of 7,600+ new subscribers.
Metric Baseline Total Total Views 3,862,565 Total Watch Time 148,696 Hours Subscribers Gained 7,609 Total Impressions 2,660,527A verage CTR3.61%
Content Strategy Analysis
The Long-Form Engine: Long-form videos are your channel's powerhouse, accounting for 91% of your views and a staggering 98% of your total watch time. This confirms that your audience comes to "Chats & Tatts" for deep, meaningful conversations rather than quick clips.
Shorts as Discovery: Shorts make up about 9% of your views. While they don't drive massive watch time, they serve as effective "entry points" for new viewers to discover your personality and the caliber of guests you host.
Top Performing Videos (The "Gold Standard")
These videos set the high bar for what resonates most with your audience:
Tattooing Against All Odds: Stefano Alcantara's Story...: This video is a watch-time giant, contributing significantly to your baseline. Stories of perseverance and "passion against all odds" are a winning theme for you.
The Crazy Germans' Episode...: Another major performer. High-energy, collaborative episodes with multiple guests often see a higher-than-average view count.
Stroke Recovery and Gratitude... ft. Stevie Randallyn: This episode highlights that your audience deeply values the human side of the tattoo industry—vulnerability, recovery, and the emotional connection to the art.
Moving Forward
With this baseline established, we now have a clear picture of your "normal." Your core strength is empathetic, long-form interviewing. As we look at future months, we'll be watching for:
How new experimental topics (like AI or social media marketing) compare to these human-interest stories.
The continued efficiency of Shorts in converting "browsers" into "subscribers."
Audience Demographics
Your channel primarily resonates with a young-to-middle-aged male audience, with a significant global reach.
Age: Your core viewers are between 25–34 years old (26.5%) and 35–44 years old (19.6%). This suggests your content is hitting a "sweet spot" of professional tattoo artists and serious collectors.
Gender: The audience is primarily Male (70.4%), though you have a solid female viewership (29.5%) that is important to keep in mind for guest diversity.
Top Locations: Interestingly, your largest view counts come from India (20.2%), the Philippines (9.1%), and Pakistan (8.3%). This international interest shows that the art of tattooing and the stories of your guests have a truly universal appeal.
REVENUE = $1.84
The total amount for that baseline period was $1.84.
It is important to note that this only reflects revenue earned directly through YouTube's built-in fan-funding features and before we turned on monetization.
AVERAGE WATCH TIME WITHOUT SHORTS
Between January 1, 2023, and March 1, 2026, when looking exclusively at your long-form videos (removing all Shorts), the Average View Duration (AVD) is 2 minutes and 29 seconds (149 seconds).
Baseline Long-Form Context
While this might seem lower than your recent high-performing months, it's important to understand what this baseline represents:
Total Reach: This average covers a massive 3.5 million views from your long-form library.
Discovery Phase: This period includes the early growth of the channel when many new viewers were likely "sampling" your content for the first time before deciding to commit to the full hour-long interviews.
The "Gold Standard" Outliers: Even with this baseline, specific episodes like Stefano Alcantara's Storyand the The Crazy Germans' Episode have consistently pulled that average higher by maintaining incredible retention over long durations.
How this compares to April 16th 2026
Your AVD for the last 28 days has matured significantly to 16 minutes and 14 seconds. This jump from a 2:29 baseline to over 16 minutes is a phenomenal indicator of audience loyalty. It shows that Chats & Tatts has successfully transitioned from a channel people "find" to a destination where they "stay."
This 2:29 baseline is your "starting line," and your current 16:14 performance is proof of how much more engaged your viewers have become!
